Studytube Marketplace
Studytube is a B2B/SaaS company offering our clients an end to end learning platform for their employees. This includes a Learning Management System (LMS), a marketplace for providers and the Learning experience platform (LXP).
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Role: Lead product designer | Marketplace
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Dates: 2020-2022
01 project challenge
Studytube has a marketplace where training providers, learners and LMS managers connect. Providers are loaded onto their own portal and can then make trainings available to LMS managers. Managers then will make these trainings “visible” on the LXP where learners can request to attend. Studytube will then receive a fee per training booked. This feature is not widely used, often hacked by our clients or bypassed completely because of its complexity and lack of the right information available to managers in order for them to make decisions.
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02 the team
My Role: Lead Product Designer | Marketplace
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3x Product Managers
2x Product Designers
6 x Front End Developers
6x Backend developers
3 x QA testers
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03 the process
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Heuristic evaluation
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Customer journey mapping
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User interviews and research
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Strategy and backlog development
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Wireframe and prototyping
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Concept design
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Usability testing
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04 focus areas
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Redesign of Marketplace
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Redesign of creation of learnings patterns
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IA audit and update
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Commercialisation of Marketplace
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Commercialisation of learning requests
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Redesign of provider onboarding
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Marketplace onboarding
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Redesign of in-company training request
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Collaboration and redesign on LMS patterns
